hey friends 👋
I’m JDM (aka Josh David Miller) and I’m a traction scientist — I partner with pre-seed and seed-stage startups to turn assumptions into data, and data into product-market fit, using science. I run design sprints at The Right Box , I’m co-founder of the Traction Lab incubator, and I’m a content creator.
Check out my recent content below, or read more about me .
Recent Content
I write two weekly newsletters, co-host a podcast, and create content on LinkedIn, YouTube, Instagram and other places — all based around helping first-time founders launch sooner and scale faster with traction science.
These are four of my most recent pieces:
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Are you pivoting or just stacking assumptions?
Zero to Traction Podcast ·Listen now | You’re not pivoting — you’re stacking assumptions and hoping one lands. There are really only three things you can change in a pivot, and mixing all of them at once is how startups disappear.
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Stop counting yeses. Start counting commitments.
Traction Thinking ·Enthusiasm is free. Intent costs something. Here's how to tell which one you're measuring.
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Clean your pipeline: polite nos vs real yeses
Zero to Traction Podcast ·Listen now | You ran 22 demos. Everyone said it sounded great. No one bought. That’s not a pipeline — that’s hopium. This week: the TEAM Framework, and how to turn vague interest into real intent.
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How we evaluate traction
Zero to Traction Podcast ·Listen now | Most of your validation came from people with a reason to say yes. The Strength of Evidence Matrix tells you exactly how much that costs you — and what stronger evidence actually looks like.