hey friends 👋

I’m JDM (aka Josh David Miller) and I’m a traction scientist — I partner with pre-seed and seed-stage startups to turn assumptions into data, and data into product-market fit, using science. I run design sprints at The Right Box , I’m co-founder of the Traction Lab incubator, and I’m a content creator.

Check out my recent content below, or read more about me .

Recent Content

I write two weekly newsletters, co-host a podcast, and create content on LinkedIn, YouTube, Instagram and other places — all based around helping first-time founders launch sooner and scale faster with traction science.

These are four of my most recent pieces:

• 🔀 raising big to avoid raising again

  Traction Thinking · a day ago

  This week in The Pivot: over-raising to dodge your next round — giving away more equity, taking on a milestone you can't hit, and winding up back at the table anyway. From a worse spot.

• “Nobody’s doing this” is not a competitive advantage

  Zero to Traction Podcast · a day ago

  Listen now | Telling investors you have no competitors doesn’t make you bold — it makes you look like you haven’t done your homework. We break down the three ways that claim backfires, fast.

• 🎧 When fundraising, is bigger better?

  Zero to Traction Podcast · 9 days ago

  Listen now | Should you raise $500K or $2M? We break down three real scenarios where founders face this exact choice—and why bigger isn't always better.

• 🔀 pitching to the wrong investors

  Traction Thinking · 14 days ago

  This week in The Pivot: pitching your friends and family startup to seed-stage VCs and expecting a check.