hey friends 👋

I’m JDM (aka Josh David Miller) and I’m a traction scientist — I partner with pre-seed and seed-stage startups to turn assumptions into data, and data into product-market fit, using science. I run design sprints at The Right Box , I’m co-founder of the Traction Lab incubator, and I’m a content creator.

Check out my recent content below, or read more about me .

Recent Content

I write two weekly newsletters, co-host a podcast, and create content on LinkedIn, YouTube, Instagram and other places — all based around helping first-time founders launch sooner and scale faster with traction science.

These are four of my most recent pieces:

• People buy products... right?

  Zero to Traction Podcast · 17 hours ago

  You think customers want your features. But they want a problem solved, a future state, and a reason strong enough to beat the switching cost.

• High Conviction Founder Series: They optimize for learning per dollar spent

  Traction Thinking · 4 days ago

  Big bets disproportionate to the evidence secured – kill startups. Habit #5: buy every lesson at the cheapest experiment you can “buy”.

• To get started, you need to raise money!

  Zero to Traction Podcast · 8 days ago

  If your deck is mostly assumptions, raising money will not make the business real. Start with customer evidence, right-size the swing, and make capital follow conviction.

• High Conviction Founder Series: They prioritize shortening time-to-customer

  Traction Thinking · 11 days ago

  The market can't answer a question you haven't asked yet.