I’ve been thinking a lot about the neglected art of innovation accounting, and how we just don’t talk enough about in our startup communities. So, here’s a quick overview of one of the central concepts. May it bring you immediate value.
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Inside the Box
In this email, I’m going to break down the why, what, and how of prototyping, and why prototyping is appropriate at *every* stage, from idea to scale.
In other words, if you’re not prototyping, you should be.
Pain is tempered by a lack of urgency. Startups get pricing wrong and develop weak value propositions because they don’t understand this core concept.
I promised in my last issue to do a deep dive on pirate metrics with some tips and trips on how to find and optimize them. Well, here it is. Enjoy.
I'm laser-focused on focus, and this week's email is a tool I call the "Flow Razor". It's a crazy helpful, obvious-in-retrospect tool to help you find the one task on your list that will have the greatest impact on traction.
Successful startups begin with 1 paying customer — not 100. That mindset shift changes everything, because getting one customer isn’t complicated. So why do first-time founders struggle to find a customer? Because they lack a repeatable process.
Today, I'm talking about using experience mapping to develop better products with stronger value propositions.
It's time to talk about customer experience.
A story of horses, chariots, rockets, and what it all means for innovation.
Lengthy problem statements kill startup pitches. In this week's weekly email, JDM shares a quick trick you can use to briefly explain the problem.
In this week's weekly email, JDM shares a foolproof 3-step process for increasing customer lifetime value.
This week's issue of JDM's weekly newsletter: how you can use "we can if" thinking to get yourself out of a jam!
The latest issue of JDM's weekly newsletter: good strategy stands no chance in the hands of a dispassionate or apathetic team. But that's only half true.