I’ve been thinking a lot about the neglected art of innovation accounting, and how we just don’t talk enough about in our startup communities. So, here’s a quick overview of one of the central concepts. May it bring you immediate value.

In this email, I’m going to break down the why, what, and how of prototyping, and why prototyping is appropriate at *every* stage, from idea to scale.

In other words, if you’re not prototyping, you should be.

Pain is tempered by a lack of urgency. Startups get pricing wrong and develop weak value propositions because they don’t understand this core concept.

I promised in my last issue to do a deep dive on pirate metrics with some tips and trips on how to find and optimize them. Well, here it is. Enjoy.

I'm laser-focused on focus, and this week's email is a tool I call the "Flow Razor". It's a crazy helpful, obvious-in-retrospect tool to help you find the one task on your list that will have the greatest impact on traction.

Successful startups begin with 1 paying customer — not 100. That mindset shift changes everything, because getting one customer isn’t complicated. So why do first-time founders struggle to find a customer? Because they lack a repeatable process.

Today, I'm talking about using experience mapping to develop better products with stronger value propositions.

It's time to talk about customer experience.

A story of horses, chariots, rockets, and what it all means for innovation.

Lengthy problem statements kill startup pitches. In this week's weekly email, JDM shares a quick trick you can use to briefly explain the problem.

In this week's weekly email, JDM shares a foolproof 3-step process for increasing customer lifetime value.

This week's issue of JDM's weekly newsletter: how you can use "we can if" thinking to get yourself out of a jam!

The latest issue of JDM's weekly newsletter: good strategy stands no chance in the hands of a dispassionate or apathetic team. But that's only half true.